This follows in the footsteps of Real Simple, another Time Inc. title, which has a line of products at Bed Bath & Beyond. It also includes furniture and bedding, as well as storage items for different rooms in the house.
The Coastal Living Collection at Bed Bath & Beyond is inspired by “the colors and lifestyle of the coast,” per the company, with “nautical themes” and “vibrant colors.” The palette ranges from pale greens to navy blues, adorned with anchors, seahorses and stripes.
The line offers “consumers the cozy, relaxed style of their favorite beach cottages in their own homes at an affordable price,” stated Steele Marcoux, editor-in-chief of Coastal Living.
Coastal Living Collection’s furniture, which was designed by Stanley Furniture and Coastal Living editors, is available for purchase online, while the rest of the collection is only sold in stores.
The brand just marked its 20th anniversary. To celebrate the milestone, Coastal Living and Fisher’s at Orange Beach Marina are partnering to put on a summer dinner series from May 18 to August 3 called Southern Grace, sponsored in part by Alabama Gulf Seafood. The series will take place at Fisher’s at Orange Beach Marina in Orange Beach, Alabama.
Tickets are on sale for $145, which includes food, alcohol and a copy of Beach Cocktails,Coastal Living’s new book featuring summer cocktail drink recipes.
Real Simple also recently launched an accessories collection, called Real Simple Style. In March, it debuted a cleaning product line called Real Simple Clean.