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Snap Expands Promotional Lens Offerings, Pricing

Snapchat is expanding its promotional Lenses beyond selfies to include anything that users can capture with their phone’s camera. “For the first time, Snap is also selling Lens ads for audiences smaller than its national deals,” Bloomberg reports. “While a campaign like Taco Bell’s typically costs an advertiser $300,000 to $700,000, a national campaign for the more real-world-focused ads could go for 30 percent more.”

Read the whole story at Bloomberg »

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