- Campaign, Wednesday, May 17, 2017 6:32 AM
There is a lot to be said about the two main parties' ad agency choices. Campaign
reveals that Labour's choice of Krow shows they want to work from the object backwards to the consumer or
voter. This approach is so embedded at the agency that it is named after Work spelled backwards. M&C Saatchi, the site reports, is far more known for jumping straight in with a simple deliverable.
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