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MassMutual Campaign Plays Up Independence As Success

  • Forbes, Wednesday, May 17, 2017 8 AM

While one might see MassMutual's message as controversial because it validates a perceived problem (that Millennials won't leave their parents' homes), it really isn't because it plays both sides of the emotional coin for parents. Parents want what's best for their kids — heretofore to make them as independent as possible, but they also want their kids.

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1 comment about "MassMutual Campaign Plays Up Independence As Success".
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  1. PJ Lehrer from NYU, May 17, 2017 at 8:38 a.m.

    I don't see this commercial selling insurance to Millennials.  Prudential's use of social proof seems to be the best approach so far.  Here's what my Millennial students think...

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