Vice Media, Telemundo Form Alliance To Reach Hispanic Market

Spanish-language television network Telemundo and Vice Media, a publishing and video site, are partnering to produce content for NBCUniversal’s two Spanish-language networks, Telemundo and Universo, to tap into the millennial U.S. Hispanic market.

Telemundo and Vice will work together to create weekly Spanish-language documentary segments on topics such as music, sports, food and culture to air on Telemundo News.

The two companies will also launch a weekly one-hour show for Universo, a Spanish-language entertainment cable network in the U.S. that reaches more than 40 million households.

This marks the first time Vice has produced a show specifically to tap into the U.S. Hispanic market.

Both will air in the fall.

“This innovative partnership will allow us to increase the appeal of our factual content to young Latinos and for Vice to reach the growing U.S. Hispanic market,” stated Luis Silberwasser, president of Telemundo Network and Universo Channel.



According to the PEW Research Center, Latinos represent 20% of the U.S. millennial population.

Vice staff in the U.S. and Mexico will also produce content for Telemundo’s social and digital platforms.

This isn’t Vice Media’s only plan to expand to different languages. Vice wants to soon expand into India, Africa and around 18 other Southeast Asian countries, rounding out its presence in about 50 countries.

In March, the media company made moves to begin expanding into the Middle East. Vice hopes to launch a Web site and digital channel this summer and potentially a 24-hour regional cable channel, to produce news and lifestyle content for the Mideast and North Africa (MENA) region in Arabic, English, Farsi, Turkish and Urdu.

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