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Google Invites App Makers To Advertise On 'Play' Home Page

App makers can now put ads on the Google Play home page and app listing pages, Google announced this week. “These ads are an expansion of Google’s previously announced ‘Universal Ad Campaigns,’ which are designed to simplify the process of advertising across Google’s online properties,” TechCrunch reports. “The new Google Play Store ads will only be available through Universal Ad Campaigns.”

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