Twitter named Bruce Falck to the post of general manager of revenue product, reporting to CEO Jack Dorsey, the Wall Street Journal
reports. Falck was CEO of ad tech firm Turn and prior to
that, he was COO of video ad provider BrightRoll. He also worked at Google on its display ad network and ad exchange. The appointment comes at a crucial time for Twitter as it struggles to grow and
monetize its advertising business.
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