Barilliance surveyed 500 Australian shoppers to better understand of their habits and preferences with regard to choosing and using shopping channels. Most shoppers use both online and offline channels. At least in Australia, most shoppers still prefer to shop offline. Shopping channel preference vary between industries based on the products. The food and groceries industry, at 73%, has the highest percentage of shoppers who prefer to buy offline. Furniture follows at 70%. Books is the only industry where the majority of shoppers -- at 41% vs. 32% -- prefer to purchase online than offline, respectively.