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An Alert On Federal And State Email Laws

Email is an important marketing tool for retailers. But it is governed by a bevy of federal and state laws designed to curb the number of unwanted emails. These include the Controlling the Assault of Non-Solicited Pornography and Marketing (“CAN-SPAM”) Act. And 37 states have passed laws regulating unsolicited email advertising. Here’s wrap-up that every email marketer should read. 

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