"Camping" is the latest 30-second spot to illustrate the many things that could go wrong in a dark forest. Aside from the nocturnal animals, a dead flashlight could lead to falling down a hill, onto a tent and over a campfire. A lifesaving puddle of mud next to a pig pen wraps up the not-so-perfect evening.
The ad follows "Gaming," where a group of teens stay awake all weekend to play video games. Their bodies fail before Duracell.
My personal favorite ad is "Ear Hair." A man with bushy ears trusts Duracell to operate the ear trimmer that will move the attention at a company presentation from his ears to his important slideshow.
Wieden+Kennedy New York created the campaign, directed by Andreas Nilsson of Biscuit Filmworks.