Brandzooka, the self-serve, programmatic video advertising platform backed by Alex Bogusky, has gone from the long-tail to one of Madison Avenue’s biggest, signing Dentsu Aegis Network’s MKTG lifestyle marketing unit on as an enterprise-level customer.
The Boulder-based startup enables advertisers and agents of any size to scale custom video advertising campaigns via an intuitive and easy-to-use front-end.
It then acquires audience impressions via a sophisticated DSP-enabled back-end to optimize budgets of any size, plugging into audience platforms such as Google, Facebook, Yahoo, AOL, Appnexus, BrightRoll and Rubicon Project.
The companies said MKTG will utilize Brandzooka for “hyper-localized placements to drive traffic to its live experiences as well as increase overall brand awareness.”
MKTG, which specializes in sports and event sponsorship marketing, has a varied roster, including clients such as Nike, Diageo, Gatorade and Beats by Dre. The companies said the goal is to target Brandzooka-enabled video campaigns to “maximize the impact of live events,” increase audience impressions, awareness and traffic.
During a market trial earlier this year, MKTG created a dynamic experience in New York’s Times Square for Tropicana that drove traffic to the brand’s digital channels.
“When we were introduced to Brandzooka last year, we had an immediate light bulb moment knowing this was a game changer for our business, essentially widening the net that experiential marketing can cast,” Charlie Horsey, global president and US CEO of MKTG, stated.