The national campaign, launching this winter, will highlight Jackson Hole's accessibility to a pair of national parks, wildlife, three ski areas, luxury amenities, and a strong music and arts scene.
Colle+McVoy has experience in the outdoor and tourism industries, creating work for Mammoth Mountain, Explore Minnesota Tourism, Recreational Boating & Fishing Foundation and Mountain Hardwear.
"Colle+McVoy came to us with a deep understanding of our marketing needs and a strategic and creative approach that incorporated the values of our community, including the importance that conservation and sustainability play into the Jackson Hole brand," said Alex Klein, board chair. "We look forward to working with Colle+McVoy in developing a campaign to promote the shoulder and winter seasons while encouraging stewardship of our national resources."
JHTTB spent $250,000 on tourism advertising in 2016, down from $400,000 spent in 2015, per Kantar Media.