Digital Engagement Index

On Tuesday (5/23), Gillette uploaded a YouTube video for the company's Father's Day campaign, "Go Ask Dad." The sweet ad, which shows fathers coaching their unsuspecting sons through things like "how to tie a tie" via a Siri-like personal assistant app, has garnered 3.3M views since release, pushing Gillette to the #4 spot of the leaderboard with a 13,695% increase in digital engagements.

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