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Forrester Predicts The Demise Of Display

  • The Drum, Thursday, May 25, 2017 6:33 AM
A Forrester report has dared to spell out what many in digital marketing might have thought but not voiced. "The Drum" reports that the analyst firm is predicting the demise of display because of quality concerns around fraud as well as the fact that consumers are moving to experiences where they can less easily be interrupted.

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