Deutsch has hired Rob Campbell as partner/chief strategy officer for the IPG shop’s Los Angeles Office, effective May 30. The post has been vacant since Colin Drummond left in 2015.
Campbell will lead the office’s 30-plus person strategy department and report to Kim Getty, president of Deutsch’s LA office.
A nearly 30-year industry veteran, Campbell previously oversaw strategy at Wieden+Kennedy Shanghai for more than seven years. He also ran The Kennedys, W+K’s creative talent incubator.
Campbell has spent most of his career at agencies in the UK, Australia, Singapore, Hong Kong and China, working with brands including Nike, Spotify, Beats, Tango, Converse, P&G, Sony, Chrysler, Virgin and Google.
“Rob is an incredible talent whose global perspective will bring distinct, new thinking to the agency and our clients,” stated Getty.