Luxury-specialist shop Team One has named Kyle Acquistapace executive director of its Idea Communications unit. The position is new. Acquistapace will oversee the agency’s public relations, experiential marketing and media department.
He will also join the executive leadership team of the Publicis Groupe-owned 500-person shop. Based in Los Angeles, he reports to Team One president Julie Michael.
Acquistapace touted the agencies "robust media resources," adding, "my main goal is to continue to harness those 100+ media, PR and experiential people for the best possible ideas for our premium and luxury brand clients.”
The industry veteran has more than 20 years of experience in general agency management, media and analytics. He worked at Deutsch for almost 17 years and spent one year as president of Santa Monica, CA-based ad agency Supermoon.
He has worked with brands including Volkswagen, Sprint, Sony PlayStation, General Motors, Zillow, HTC and others.
In addition to its LA headquarters, Team One has offices in New York, Atlanta, Washington, DC, Chicago and Dallas.
"Having a deep bench of media, PR, experiential and digital resources under one roof is a special capabilities mix and uncommon in our industry,” says Michael. “We needed the right person to keep propelling our integrated vision forward. As the agency moves more deeply into immersive realities, 360 video, artificial intelligence and smart-home technologies, it will require that we have the right mix of progressive leaders at the top.”