Treasury Wine Estates Americas (TWE) consolidated media-planning and buying duties with cross-cultural marketing and media agency BARÚ.
Previously, the wine producer used a number of agencies for media, including BARÚ, which is based in Los Angeles. The client did not conduct a formal RFP process. Ad spending data was not immediately available.
In addition to handling media planning and buying across the company’s portfolio of wine brands, BARÚ is tasked with communications planning and analytics.
TWE brands include Beringer Founder’s Estate, Beringer Main & Vine,
Sterling Vineyards, 19 Crimes, Penfolds, Matua and Lindeman’s Gentleman’s Collection.
“BARÚ has demonstrated solid analytic and media capabilities,” stated Seth Hynes, Vice President of Marketing for Treasury Wine Estates. “We look forward to working together to navigate the digital landscape, increase media engagement and position TWE brands for continued growth.”
Other BARÚ clients include Del Real Foods, AAA, Viacom, Warner Bros., Walt Disney, ABC, Universal Studios Hollywood and PBS.