• by Ray Schultz , May 30, 2017

Nor1 Inc., a specialist in hospitality merchandising technology, is partnering with MP-Network GmbH to create email guest communications for hotels and chains.

The partners will serve independent and branded hotels in Europe, the Middle East and Asia. Pilot implementation took place at the Hotel Palace Berlin.

Each firm brings proprietary technology to the table. MP-Network provides the Reservation Management System, (RIMS), an SaaS product. Nor1 offers PRIME, a merchandising platform, and systems such as eStandby Upgrade, eXpress Upgrade, CheckIn Merchandising and eReach.

The companies will work together to add NOR1’s eStandby Upgrade to reservation confirmation and pre-arrival emails sent to guests.

Nor1 provides data-driven pricing and merchandising services. It serves such clients as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. The company’s investors include SAP, Goldman Sachs and Accel Partners

MP-Network’s clients include Hotel Palace Berlin; Plaza Athenee New York; Lancaster London; IHG; AHORN Hotels & Resorts; K+K Hotels; Far East Hospitality Group; Swire Hotels; Dou Tourism Group and Nira Hotels & Resorts.