Scripps Networks will introduce two or three specialized ad-supported broadband channels this year and up to 10 new channels in the next two years, the company said Monday. The first channel will
focus on kitchen design, and the second and third are likely to relate to hobbies or projects and food, respectively. The company said that several advertisers are on board, including GMC,
LendingTree, and Whirlpool; Scripps also plans to consider requiring subscriptions.
-- Wendy Davis
