• by Larissa Faw , June 4, 2017

Clorox is adding another brand to the portfolio of FCB Chicago by appointing the IPG-owned agency as AOR for dietary health brand Renew Life.

Clorox acquired Renew Life for $295 million last year as part of its strategy to accelerate growth by acquiring top brands in “fast-growing categories.” 

FCB Chicago will lead creative advertising for Renew Life with the first creative set to debut this month. 

Last year Clorox awarded FCB global advertising duties on its Clorox, Pine-Sol, Liquid-Plumr, Poett and Glad trash and food protection brands.