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Warner Bros. Gets Social With 'Wonder Woman'

Social was a cornerstone of the campaign, Warner Bros was one of the first studios to buy into Facebook’s camera mask, with an augmented tiara. Snapchat was also incorporated into the campaign, allowing the studio access to that hallowed young demographic. On Twitter, lead actress Gal Gadot offered up behind-the-scenes access to her 900,000 followers.

Read the whole story at The Drum »

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