Around the Net
Lululemon Turns Tween Brand Digital
- Brand Channel, Tuesday, June 6, 2017 8 AM
Lululemon is closing about 40 of the company’s 55 Ivivva-branded stores in North America and converting half of the remaining stores to Lululemon-branded shops. As part of its earnings report, management discussed how it’s restructuring Ivivva to a primarily focus on e-commerce with a handful of stores in key markets across North America going forward.
