Publishers have heard the growing chorus of complaints about the superficial nature of content targeted to girls, and they are taking heed. That's judging by the launch of new titles for teens and tweens focusing on math, science – and now business.
Bauer Media Group USA will shortly launch Teen Boss, a magazine whose mission is to encourage and support aspiring entrepreneurs with accessible, age-appropriate content about the world of business.
Targeting girls ages eight to 15, Teen Boss aims to inspire budding businesswomen with a variety of features and stories, including profiles of real teen and tween business owners (yes, they do exist, and no, it’s not just lemonade stands and car washes).
There are also interviews with celebrities who launched businesses and advice and inspiration from “kidpreneuers” and female adult business leaders.
The magazine doesn’t carry advertising and is a print-only product, with no accompanying Web site.
The launch issue features a photo shoot and Q&A with Meridith Valiando Rojas, co-founder and CEO of DigiTour, which produces live events with young social-media stars. It also kicks off a “24-Hour Intern” contest offering readers a chance to work with Rojas and pick her brain about starting their own business.
The first issue includes profiles of 12 teen business owners, a regular advice column written by famed female investor Barbara Corcoran, star of "Shark Tank," and an interview with Ella Anderson, a 12-year-old Nickelodeon star who launched her own line of beauty products.
Bauer editorial director Brittany Galla explained the move was prompted by an obvious gap in the youth magazine market: “We’ve heard from parents, who have been searching for ways to empower and encourage their children, as well as our loyal base of young girl readers who are bursting with big dreams and exciting ideas but looking for guidance.”
Teen Boss is set to debut on newsstands nationwide on June 19, with a cover price of $5.99. It is just the latest in a series of new magazines targeting girls with content outside traditional categories like beauty and celebrities.
Last month, brought the launch of Smore, targeting girls ages 7-12 with comic-style content about science, math and engineering. Another title launched last year, Kazoo, is a quarterly print title for girls ages 5-10, which includes science experiments, comics, art projects, interviews with inspiring women, and activities like decoding messages, mazes and jokes.