AdColony is rolling out what it’s calling Aurora HD interactive video ads. “Aurora is AdColony’s answer to the fast-growing ‘playable ads’ market, where users can tap on
an ad and start playing a game or an app,”
Venture Beat reports. “But AdColony’s solution promises to go beyond games to interactive ads that help brands get consumers more
engaged in video and animated content.”
Read the whole story at VentureBeat »
