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AdColony Debuts 'Aurora HD' Video Ads

AdColony is rolling out what it’s calling Aurora HD interactive video ads. “Aurora is AdColony’s answer to the fast-growing ‘playable ads’ market, where users can tap on an ad and start playing a game or an app,” Venture Beat reports. “But AdColony’s solution promises to go beyond games to interactive ads that help brands get consumers more engaged in video and animated content.”

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