On Tuesday (6/6), CoverGirl
posted a YouTube makeup tutorial showing YouTuber Anwar Jibawi performing a makeover on internet personality
Lele Pons, using the brand's new Vitalist Elixir Foundation. Between Tuesday and Wednesdaythe video tracked 178K views, helping
push the American cosmetic brand to the #9 spot of the leaderboard with a 249% increase in digital engagements.