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Macy's CEO Vows To Keep Shoppers' Attention

Macy's CEO Jeff Gennette wants to build Macy's into a fashion destination where shoppers looking for exclusive products can buy online or on their phones as easily as in a store. In an interview from his office on the 13th floor above the department store's iconic Herald Square flagship location, he mapped out how Macy's will capture one hypothetical customer's heart.

Read the whole story at Chicago Tribune »

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