• by Larissa Faw , June 9, 2017

FCB is appointing Gabrielle Simpson as director of communications and PR to help guide the IPG-owned agency's media relations. Based in NYC, she reports to global chief communications officer Brandon Cooke.

She most recently served as director of communications for NBCUniversal, where she was responsible for overseeing the development of internal and external communications plans in support of the corporation’s numerous diversity initiatives.

This is a new role for the agency and her arrival coincides with FCB's push to find new and innovative ways to share the agency’s overarching “Never Finished” message.

“We were looking for a person with a unique mix of experience to partner with our network of communications professionals around the world to further promote FCB’s story in dynamic and unexpected ways,” said Cooke. “Gabrielle brings a holistic broadcast and new-media background and a compelling history of mentorship that make her a valuable asset to the agency."