• by Larissa Faw , June 12, 2017

Sony Mobile and TMW Unlimited are supporting the Xperia XZ Premium smartphone by leveraging social media influencers such as Matthew Perks to help spread the word.

The creative documents ways to use of the new phone in creative ways like creating content of statues being hit with paint-filled balloons, with the results seen through the eyes of a child.

‘Balloons vs Cacti’ captures the action as kids watch on through the device’s crisp and colorful 4K HDR display as the balloons descend on their collision course.

The global campaign includes TV spots across the UK, France, Poland, Sweden, Denmark, Finland, Norway as well as print and out-of-home (OOH) executions in selected European countries.