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BT's Ryan Reynolds Ad Banned For Unproven Claims

  • The Drum, Wednesday, June 14, 2017 8:15 AM
A BT Broadband ad featuring Ryan Reynolds hanging out of a helicopter has been banned after the ASA decided its claim to have the best signal in the UK was questioned. It turns out BT had only compared its router's coverage with its top three rivals and so the ASA concluded it could not make a claim that appeared to relate to the entire industry, The Drum reports.

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