Around the Net
Ikea Partners With Byredo For Perfume Scents
- The Drum, Thursday, June 15, 2017 8 AM
Ikea posted on its website’s blog that the company is pairing up with Byredo founder Ben Gorham to explore new ways of bringing scent into homes everywhere. While Ikea hasn’t explicitly stated how exactly these scents will be packaged and sold, it did say that the “aromatic collab” could lead to a product that smells like the retailer’s Swedish cinnamon buns.
