NEW! High Brew Cold Brew Coffee Hits The Road

High Brew Cold Brew Coffee and experiential agency OutCold are launching the beverage brand's first comprehensive campaign beyond OOH billboards.

The #HighRoadTour mobile tour will cover an estimated 16,000 miles over a 22-week tour and visit various festivals, trade shows and grocery stores in 33 markets.

The adventure features a redesigned red and silver 1952 Continental Trailways bus that has been transformed into an immersive mobile coffee sampling experience. The interior features an air-conditioned “Vintage Diner” with booth and bar stool seating, charging stations and a reach-in cooler filled with High Brew Coffee, while the exterior footprint will host a pop-out sampling bar.





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