WPP shopper marketing specialist POSSIBLE has appointed Anurag Gupta Chief Growth Officer.
Based out of Singapore, Gupta will be working closely with Global and Asia Pacific teams to
drive POSSIBLE’s offering in the region and to key global clients.
Gupta has held senior roles at WPP, DDB Mudra Max, Geometry India (Ogilvy Action), Scan Group East Africa, working with top CPG and FMCG clients. Most recently, at WPP he worked with client P&G, coordinating efforts throughout the holding on behalf of the client, a process WPP calls horizontality.
He has more than two decades of experience in building teams and creating and executing integrated communication programs involving teams across agencies, brand leaders, and geographies.