Alex Morrison has been appointed President of Grey West, a new position at the New York-based agency. Morrison will oversee the San Francisco and Los Angeles offices and report to Grey Global President Michael Houston.
This is a homecoming for Morrison who served as Senior Vice President, Digital Marketing of Grey New York from 2012 to 2014, where he helped create its content studio. Most recently, he worked at R/GA as Vice President, Global Managing Director overseeing its content studio.
Michael Houston stated, "Our success on the West Coast has given us the critical mass to create this new regional structure. Alex is a natural to lead Grey West. His accomplished background in digital, content and one-to-one marketing is a perfect fit for our global Symantec Norton account and all of our clients."
Other Grey West clients include, Robert Bosch, Sagicor, and Altair Engineering.