- The Drum, Wednesday, June 21, 2017 8:41 AM
P&G's top marketer told event attendees at Cannes Lions that the FMCG giant is roughly halfway through its much-talked-about transparency drive. As The Drum
reports, Marc Pritchard
had referred to buying and planning media as "murky at best, fraudulent at worst" before launching a four-point plan he believes will provide greater clarity.
Read the whole story at The Drum »