- Campaign, Thursday, June 22, 2017 7:50 AM
The study appears to be rather self-serving but figures from Nielsen Catalina Solutions, and presented to Campaign
via Spotify, shows that ads on the music streaming service generate 25%
more revenue compared to other ad services. For every thousand ads served the industry benchmark is $19.64 worth of revenue income compared to $25 on Spotify, according to the study's findings.
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