YouTube Activates Measurement Program, Aims To Standardize And Verify Data

YouTube on Friday said it activated its YouTube Measurement Program (YTMP), a new certification program that aims to standardize and verify YouTube data used by measurement companies. The certification ensures that companies using YouTube API Services are offering consistently verified YouTube measurement data. The move, part of a broader change to YouTube’s API Services that was announced last year, seeks to help participating measurement companies provide accurate, consistent, and relevant YouTube measurement data to their clients and users.

The program is intended for companies using YouTube’s API to gather public data about videos, channels, and playlists to create insights.

A YouTube spokeswoman said YouTube will work with YTMP participants to help ensure quality in methodology, accuracy in calculations, and clarity in metric definitions. Member companies can get certified by YouTube on the metrics they derive from YouTube API Services. At launch, the YTMP includes six members: Tubular Labs, Pixability, Socialgist, OpenSlate, Wizdeo, and Salesforce. YouTube will consider adding additional members over the next few months, according to the spokeswoman.

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