Movie marketing agency JustWatch, has named Aaron Wahle SVP Marketing & Business Development. In addition to marketing and biz dev responsibilities, Wahle will oversee the shop's Los Angeles office.
Previously, Wahle was SVP International Digital Marketing at Sony Pictures.
JustWatch operates an international movie and TV show platform in 31 markets.Through justwatch.com as well as iOS and Android apps, JustWatch collects anonymous user data about the movie tastes and purchase behavior of over 75 million movie fans. The data is used through JustWatch's advertising technology (Data Management Platform and Demand Side Platform) to run targeted campaigns for movie studios, media agencies, and VOD providers, primarily on YouTube and Facebook.