BBDO Worldwide was named Network of the Year for a record-setting sixth time at the Cannes Lion Festival of Creativity.
Nineteen BBDO agencies from around the world combined to win 144 Lions across 24 categories, including Creative Effectiveness, Cyber, Design, Digital, Direct, Entertainment, Film, Glass, Health & Wellness, Integrated, Media, Mobile, Outdoor, Print, PR, Radio and Titanium.
Clemenger BBDO Melbourne was named Agency of the Year.
The agency won 56 Lions and was responsible for two of the most awarded campaigns of the festival: "Meet Graham" for the Transport Accident Commission of Victoria, Australia, and Snickers' "Hungerithm."
"Meet Graham" won 29 Lions, including two Grand Prix in Health & Wellness and Cyber, and eight Gold Lions. Snickers "Hungerithm" won six Golds and 21 Lions in total.
It is the second year in a row a BBDO agency has been named Agency of the Year at Cannes. (Last year's winner was Almap BBDO in Brazil.)
Andrew Robertson, President and CEO, BBDO Worldwide, stated: "Let me put it simply: Clients are interested in work that works. There is plenty of data to confirm the correlation between spectacular award-winning work and spectacular effects. I am very proud of, and grateful to, all of our award-winning agencies, but I do want to single out Clemenger BBDO's work. 'Meet Graham' is literally unforgettable and saved lives. Snickers 'Hungerithm' creatively leverages a powerful platform, smart use of data and retail integration to deliver spectacular results."
BBDO Lion-winning agencies this year includes Almap BBDO Brazil, AMV BBDO in UK, ANR BBDO in Sweden, BBDO Argentina, BBDO Bangkok, BBDO Chile, BBDO India, BBDO New York, CHE Proximity in Australia, Clemenger BBDO Melbourne, Clemenger BBDO Sydney, Clemenger BBDO/Touchcast New Zealand, Colenso BBDO New Zealand, Contrapunto BBDO Madrid, Energy BBDO Chicago, Impact BBDO Dubai, Pages BBDO in Dominican Republic, Proximity Barcelona and Proximity Madrid.