Discover Boating and partner Recreational Boating and Fishing Foundation are introducing what they’re calling a first-of-its-kind Facebook Carousel ad unit that shows people via geo-coordinates how close they are to a body of water suitable for boating.
Developed with the ICF Olson collective - Olson, Olson Engage and Olson Digital - the creative also helps water enthusiasts with the their boat rental needs by directing them to DiscoverBoating.com.
To help drive traffic to the site, the campaign features a stunt video where an unsuspecting family pushes a ‘Vacation on Demand’ button to be whisked away for an afternoon vacation on an array of different kinds of boats.
The video appears in digital advertising spaces as well as Facebook. The project is also reaching out to select influencers to become boat club members where they will post images of their adventures.