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Still Not Convinced About Personalised Emails?

  • Forbes, Monday, June 26, 2017 1:32 PM
For marketers yet to be convinced by the power of personalisation, Forbes is claiming that a third of Amazon purchases are made through an algorithm that knows what you have bought in the past and what that means you are likely to want to buy going forward. The same for Netflix. It claims that 60% of shows are watched after being recommended to a viewer.

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