Around the Net
Consumers Mull Discounts And Brand Rep When Buying By Email: Report
- MarketingProfs, Monday, June 26, 2017 2:58 PM
Consumers who buy via email are mostly attracted by sales/discounts and brand reputation, according to a study by Yes Lifecycle Marketing. However, personalized content and easy purchasing are more likely to snare millennials and centennials than they are to attract GenXers and Baby Boomers.
