Content provider CreativeDrive, part of Bertram Capital, has agreed to acquire DoubleDigit, a data-driven online content production company that provides customized content solutions and specializes in website, apps, social content creation and development.
Terms of the deal were not disclosed.
The acquisition follows a wave of recent hires by CreativeDrive from the advertising and media production industries and last year’s alliance with one of China’s largest content studios, the W. Studio. It marked the start of CreativeDrive’s international expansion.
CreativeDrive CEO Myles Peacock stated: “In today's shifting media landscape, there is a widening gap between content creation and consumption. We are bringing together the right people with a smarter, more powerful platform to solve this challenge.
"With its ability to deliver everything from apps to web builds to social listening and digital design, DoubleDigit is part of our solution to bridging this gap.”
The acquisition also adds creators who are producing content for Latin American markets and amplifies the firm’s presence in the food, beverage and tech industries, Peacock noted.
The firms have clients in the fashion and retail sectors, such as Walmart and Kohl’s. The combined client roster also includes Pepsi, Gatorade, Pennzoil, Nestle, Heineken, Google, Uber and Toyota.