BIZ DEV: Bushnell Selects SixSpeed For AOR Duties

SixSpeed, a Minneapolis-based integrated creative and brand experience agency, has been named agency of record for Bushnell, a provider of high-performance sports optics and part of Vista Outdoor. SixSpeed will provide strategic services and create integrated campaigns for the client.

 “The marketplace is more competitive than ever and we need an agency that can help us outthink the competition and connect with our consumers in a meaningful way,” stated Curtis Smith, Optics Global Product Line Director at Vista Outdoor. “SixSpeed has a proven track record of engaging core enthusiasts to ignite momentum for brands and that’s exactly what we were looking for.”

Other SixSpeed clients include Red Bull, Polaris, Vasque Trail Footwear, Crestliner Boats, Bollé Sunglasses and Supra and Moombs Boats.

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