• by Steve McClellan  @mp_mcclellan, June 28, 2017

Chicago—based We Are Unlimited, part of Omnicom Group teamed up with creative editor Bob Ackerman at post-production house The Colonie for McDonald’s new spot, ‘I Got This,’ introducing its new ‘One For You. One For Free’ Daily Deal Menu. Directed by Brig White out of Tool of NA/LA, the broadcast and digital campaign’s off-kilter humor is heightened by improvised exchanges between the actors playing the two featured characters. 

One version of the spot can be seen here.

CREDITS:  CLIENT: McDonald’s

 TITLE: “I Got This”     

 LENGTH:  :30, :15

 TYPE: Broadcast Commercial/ :30 + On-Line Version/:15

AGENCY: We Are Unlimited / Chicago 

      Executive Producer/Chief Production Officer:  Jon Ellis 

       Producer: Craig Wagner (Freelance)

       CD: Tim Souers

      Copywriter: Carolyn Holyk

        Art Director: Tim Pliego

PRODUCTION COMPANY: Tool of North America/ LA

 Director:  Brig White

        DP: J. Gurnari

 Producer: Wade Brandenberger

EDITORIAL COMPANY: The Colonie / Chicago

            Creative Editor: Bob Ackerman

            Assistant Editor: Graham Chapman

            Finishing: Tom Dernulc

            Executive Producer: Mary Caddy