Around the Net
Postmates Fuels Email With Appboy Solution
- eMarketer, Wednesday, June 28, 2017 3:38 PM
Postmates relies on real-time data to drive its email communications. It uses Currents, an Appboy product, to connect its technology stacks, including its email marketing tool. As Tanner McGrath, lead product manager at Postmates, says of the choice, “It wasn’t just about seeing which email had the highest open rate, but also about determining which copy enabled a customer to take a specific action.”
