Centro Appoints New President, COO

Centro has announced new personnel hires. Tyler Kelly, the fourth employee hired at Centro and most recently senior vice president of client development, will become president.

In his new role, Kelly will oversee over 150 sales personnel and 300 service specialists, focusing on paid search, paid social and programmatic advertising capabilities.

Kelly previously worked at Publicitas North America, where he sold advertising for Forbes, Entertainment Weekly and Sports Illustrated.

Scott Neslund will be promoted to COO, having served as executive vice president of client services.

Neslund has been at Centro for five years, having worked previously for companies in Japan, Canada and the United States.

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