DigitasLBi has promoted Linda Piggot to Chief Growth Officer of DigitasLBi North America, leading all growth responsibilities for U.S. offices. She continues to report to North American CEO Tony Weisman.
Previously Piggot was Chief Integration Officer the Publicis Groupe agency.
Weisman stated that Piggot is a “proven collaborator with our Groupe partners having won several major clients including HPE. We're excited to have Linda in this role and know she'll continue to help us grow and prosper.”
Piggot has been with DigitasLBi for 14 years and currently provides oversight for Power Of One Publicis Groupe collaborative efforts for clients.
Earlier Piggot was the agency’s American Express Relationship prior to running the Publicis Groupe cross-agency team supporting Blackberry.