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On television, Gap's new pitchwoman caresses a microphone and croons "The Right Time," an old Ray Charles ballad. Dressed in a tank top, beads and white jeans, she radiates a neo-hippie charm. She is Joss Stone, the 18-year-old soul singer from Devon, England, who has a best-selling CD and three Grammy nominations under her paisley silk belt. Now Gap is about to find out whether her youthful appeal will play to a broader market. It has signed the lissome Ms. Stone to replace its previous "it" girl, Sarah Jessica Parker, whose nine-month stint as the face of the company coincided with a relentless decline in sales.

Read the whole story at The New York Times, May 19, 2005 »

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