Around the Net
Multi-Platform Campaigns Get The Ball Rolling At Wimbledon
- NYSportsJournalism.com, Monday, July 3, 2017 8 AM
Many of Wimbledon’s tennis stars are coming in with their own partners and supportive marketing, led by Roger Federer — who this past year earned $58 million from endorsements including Nike, Rolex, Mercedes-Benz, Credit Suisse, Barilla, Lindt, Barilla and Moet & Chandon — and Noak Djokovic ($28 million in endorsements from such partners as new outfitter Lacoste, Adidas, Seiko, Jacob’s Creek and ANZ.
