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The Force Is With 'Star Wars' Marketing Partners

May the marketing force be with you: That's the message from firms seeking to bask in the aura of the new "Star Wars" movie. Scores of marketers and agencies developed licensing tie-ins as part of marketing and merchandising opportunities arising from the May 19 release of George Lucas' "Star Wars Episode III: Revenge of the Sith."

Read the whole story at DMNews.com, May 20, 2005 »

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